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The NFL leaves rivals trailing in the annual sponsorship revenue stakes

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The NFL leaves rivals trailing in the annual sponsorship revenue stakes

March 31
04:59 2023

March 30, 2023 – There are plenty of leagues around the world that claim to be the biggest and best, but which one generates the most revenue?

Given the noise made by the Premier League you would be forgiven for thinking it tops the list, but England’s top football competition has plenty of rivals for that particular accolade.

A new study from Total Sports has crunched the numbers to reveal which league/sport has the highest annual sponsorship revenue.

The report also analyses several other metrics including which league/sport has the highest average global broadcast viewership, which has the highest average attendance and more.

The NFL is king of the hill for sponsorship and broadcast revenues

If you want a lesson in how to generate massive amounts of sponsorship income, look no further than the National Football League (NFL).

The NFL generates more annual sponsorship income than the Olympic Games and World Cup, and leaves the likes of the NBA and Premier League trailing in its wake.

Formula 1 surprisingly fails compete with the other leagues and sports for sponsorship, with its annual $434 million revenue leaving the series miles adrift.

The Highest Annual Sponsorship Revenues:


Broadcasters splash the cash to secure NFL rights

The NFL rakes in a whopping $10 billion annually in broadcast revenue – more than three times as much as the NBA.

The league’s annual broadcast revenue is all the more noteworthy given that the NFL season only runs from September to early February.

F1 trails the rest of the pack in terms of broadcast income, although increases levels of interest in the series from North America and the Middle East could boost the future numbers.


About Total Sports

Total Sports is a digital marketing agency focused on creating award-winning sports news sites, creating marketing campaigns that deliver results and helping brands reach 100 million+ sports fans each month. Total Sports recently conducted an in-depth study to determine which sports leagues are the richest and the most popular globally.

The study analyzed eight of the most popular sports leagues worldwide, including the English Premier League, the NBA, NFL, MLB, La Liga, Serie A, the Bundesliga, and the Champions League. To determine the ranking, Total Sports assessed different metrics such as annual sponsorship revenue, annual broadcast revenue, and the highest earners in each league/sport.

In addition to the financial metrics, other key metrics included in the research were average global broadcast viewership, highest average attendance, and social media footprint. By awarding points on a sliding scale of 1-8 in each of the six categories, Total Sports ranked the leagues and sports to determine which one is the most popular globally.

All the data collected for the study was done on March 28, 2023, and was correct at the time of publication. Total Sports is committed to providing reliable and accurate analysis of sports leagues worldwide, and their research serves as a valuable tool for sports enthusiasts, investors, and analysts. For more information, please visit


Company: Total Sports Media Limited

Contact: Michael Cage

Email: [email protected]

Phone: 02081238145

Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

Media Contact
Company Name: Total Sports Media Limited
Contact Person: Michael Cage
Email: Send Email
Phone: 02081238145
Address:71-75 Shelton Street Covent Garden
City: London
Country: United Kingdom